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May
10 date set for Long John Silver's free Giant
shrimp distribution
Long John Silver's President announces the company will
give America free Giant Shrimp on May 10 to celebrate NASA's discovery of salt
water on Mars
Long John Silver's President
Calls Discovery "One
Small Step for Man, One Giant Leap for Giant
Shrimp"
NASA's March 23 announcement
of evidence of the past presence of "a body of gently flowing
saltwater" on Mars is big news for America,
and giant news for seafood fans.
In January, Long John Silver's offered to give
America free Giant Shrimp if NASA found conclusive
evidence of an ocean on Mars. To celebrate the
success of NASA's Mars Rover project, the company
is going to give America free Giant Shrimp on
Monday, May 10.
"This is the big announcement that Long
John Silver's has been waiting for since January
- that there is evidence of a past salty sea
on Mars," said Mike Baker, Chief Marketing
Officer for Long John Silver's, Inc. "We
can't wait to celebrate NASA's out-of-this-world
success, and there's no better way to recognize
their giant accomplishments than with free Giant
Shrimp for America."
On Monday, May 10, between the hours of 2 p.m.
and 5 p.m., customers can stop by any participating
Long John Silver's restaurant and enjoy a free
Giant Shrimp (one piece per customer).
Long John Silver's President Steve Davis sent
a personal letter to NASA Administrator Sean
O'Keefe, congratulating NASA on their discovery.
"We've been following the Mars Exploration
project since the beginning," Davis wrote, "and
we've been anxiously awaiting word of evidence
of an ocean on Mars. The rovers have been extremely
busy since they arrived on Mars - they've had
'plenty of things on their plate.' Now, with
the discovery of ocean water, America can add
one more thing to its plate - free Giant Shrimp."
Davis ended the letter by
writing, "This
is one small step for man, and one giant leap
for Giant Shrimp." He also again expressed
interest in Long John Silver's becoming the first
seafood restaurant on Mars.
Baker added that the Giant Shrimp giveaway is
the perfect way to celebrate NASA's historic
discovery, which has taken place at the same
time Long John Silver's Giant Shrimp introduction
has been one of the most successful product launches
in company history.
"NASA is making history on Mars and Long
John Silver's is making history here on earth," added
Baker. "Our faith in NASA has paid off.
Their giant accomplishment calls for Giant Shrimp."
The new Giant Shrimp are the largest shrimp
Long John Silver's has ever served. They feature
the great-tasting secret batter that has made
Long John Silver's famous for fish, shrimp and
chicken for 35 years.
Every person in the U.S. will have an opportunity
to obtain one free Giant Shrimp at participating
Long John Silver's restaurants in the United
States. Redemption will take place on Monday,
May 10, 2004, from 2 p.m. until 5 p.m., local
time, while supplies last. Customers can use
the store locator at www.ljsilvers.com to find
their nearest Long John Silver's locations.
Long John Silver's, Inc. based in Louisville,
Kentucky, is the world's most popular quick-service
seafood chain specializing in a variety of seafood
items including batter-dipped fish, chicken,
shrimp and hushpuppies. Inspired by Robert Louis
Stevenson's classic Treasure Island, Long John
Silver's, Inc. was founded in 1969 in response
to growing consumer demand for quick-service
seafood. Today, there are more than 1,250 Long
John Silver's, Inc. restaurants worldwide serving
nearly four million customers each week. Long
John Silver's, Inc. is a subsidiary of Yum! Brands,
Inc., (NYSE:YUM) the world's largest restaurant
company in terms of system units with more than
33,000 restaurants in more than 100 countries
and territories.
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